![]() Spotlight’s algorithm will take into account the amount of time spent watching a video, if it’s “favorited” or if it’s shared with friends, as well as negative factors such as someone skipping a video. The company said it will moderate every Snap before it makes it to Spotlight, through a combination of human review and its automated systems. Snapchat users don’t need a public account to be featured in Spotlight. Snapchat's new Spotlight feature is its answer to TikTok. ![]() Instagram launched its own TikTok clone called Reels earlier this year, while YouTube began testing a new short-form video product called “Shorts.” These launches have come amid geopolitical turmoil for TikTok and its Chinese parent company, which have faced whiplash and confusion over its future in the United States. Snapchat isn’t the only one taking inspiration from TikTok, which has exploded in popularity this year, especially with many people stuck at home during the pandemic. Like on TikTok, Snapchat’s Spotlight lets users create or upload a video, add captions, use special effects and add music or original sound. TikTok also pulls in videos from both big social media stars and users with small followings. ![]() It should, as the feature resembles TikTok’s “For You Page,” the main place where people browse content on the platform, which has been lauded for expertly curating content to a user’s personal interests. Snapchat describes Spotlight as “a new entertainment platform for user-generated content within Snapchat.” The hub will surface the “most entertaining” Snaps from its user community and it will be personalized to people’s individual interests over time. Developers will be able to set up to 3 optional #Topics for each post that is shared to Spotlight to increase engagement & track usage.Īll in all, these new features should see improved app engagement for developers who tap into the Snapchat app with forethought & innovation.On Monday, Snapchat unveiled a new section of its app called “Spotlight,” which could be seen as a twist on features from the popular short-form video app TikTok. Apps developed by Voisey & Powder are examples of this aim in action, with Powder classed as a breakout app, which lets players edit & share gaming videos on mobile.ĭevelopers will also be able to use the Snapchat Topics API to track campaigns – Topics are used to identify & categorize content on Spotlight. Ultimately, Snapchat is facilitating 3rd party app integration to bring a richer experience to its user community. Also, these pages will be focused to drive organic traffic to apps enabling them to grow their install rate & their audience. Partner Content developed by 3rd parties will be aggregated to dedicated App Pages, these pages will show developers how Snapchat users are engaging with their Content & apps. Creative Kit is focused on sharing Content from apps to Snapchat. The Snapchat Creative Kit is part of its broader range of tools for 3rd party apps known as Snap Kit, which provides various utilities to developers for iOS, Android & the Web, such as direct app-to-Snapchat login & camera access among others facilities. Potentially, developers will be able to reach Snapchat’s 280 million strong community who use the app on a daily basis. What Does This Feature Offer For Developers Developers need to use a desktop computer to explore Snapchat’s integration documentation & a demo video of the app’s integration will be required before approval is given. ![]() ![]() Some of the things they consider include an apps’ Privacy Policy & the apps’ brand guidelines. Who QualifiesĪny developer can apply to Snapchat for acceptance. Snaps & Stories shared with Creative Kit link back to the developers’ content. Once the Content is shared to Snapchat, users can use any of Snapchat’s creative tools to edit the Content before sending it on to friends or stories. Snapchat Creative Kit allows users to share Lenses, AR Experiences, Filters, GIFs, videos, links, or captions from their Website or app directly to Snapchat’s camera or preview screen. Snapchatters who have a public profile can submit videos for consideration for Spotlight Content that are 60 seconds or less in length, have a 3:2 aspect ratio & are, preferably, made using Snapchat’s tools. Snapchat launched Spotlight in November of 2020, which functions much like TikTok or Instagram Reels. Snapchat has made “Creative Kit” available to developers for their new short video feature called Spotlight. ![]()
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